Dubai Holding Entertainment, the emirate's largest leisure and entertainment operator, unveiled a new unified campaign on Friday called the "Truly Amazing" season, bringing together all 20 of its destinations, attractions and experiences under a single brand and programme for the first time.
Fernando Eiroa, CEO of Dubai Holding Entertainment, said the campaign marks the first time the company's entire portfolio has been presented under one season and one message to visitors. Ramy Mashini, Vice President of Operations, also took part in the launch.
The rollout coincides with the reopening of Dubai Parks and Resorts on October 7, including Motiongate Dubai, Real Madrid World, Legoland Dubai and Riverland Dubai. Global Village follows on October 14 with its 31st season, offering more than 250 dining options for visitors. Among the season's new additions is a Lamborghini racing simulator, unveiled for the first time at The World of Riverland, alongside new bowling and entertainment activities.
Legoland Dubai continues to showcase more than 15,000 Lego models, while Real Madrid World offers over 40 attractions themed around the football club. The 250-metre Ain Dubai observation wheel remains one of the city's landmark draws within the portfolio.
The campaign is timed to Dubai's cooler autumn and winter months, traditionally the city's peak tourism season, and is designed to present the full range of the group's entertainment destinations to both residents and international visitors under one coordinated push.