Joyalukkas Group has opened a new 25,000-square-foot showroom called "Jewel of Joy" in Dubai Gold District, which the company describes as the largest jewellery showroom in the Middle East.
The launch was inaugurated by Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of Foreign Trade. Also present were Dr E Vishnu Vardhan Reddy, Consul General of India in Dubai; Issam Galadhari, CEO of Ithra Dubai; Rashid Alharmoodi, Senior Director of Commercial at Dubai Gold District; and Tawhid Abdullah, Chairman of the Dubai Gold and Jewellery Group.
Dr Joy Alukkas, Chairman of Joyalukkas Group, said at the event: "Jewel of Joy is more than a showroom. It is our tribute to a city that has given us so much." John Paul Alukkas, CEO of Joyalukkas Jewellery, also attended the launch.
The new showroom features a signature installation called the Royal Bangle Walk, an exclusive designer studio, a premium VIP lounge, a children's engagement zone and dedicated maintenance services for customers.
Joyalukkas, which has operated for more than 70 years, now runs over 200 showrooms across 13 countries and has been present in the UAE for nearly four decades. The company says it serves more than 10 million customers worldwide.
The opening comes as Dubai continues to position itself as one of the world's leading hubs for gold and jewellery trade, with Dubai Gold District hosting a growing cluster of major regional and international names in the industry.